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Be Kim Wexler

Kim Wexler from Better Call Saul, standing wistfully in the desert

Watching an episode of 'Better Call Saul' recently got me thinking about client work. Then at a meetup group yesterday someone asked me which “platform” they should use for a website. They also asked why they should or shouldn't choose WordPress or some other themed service, as opposed to hiring a web designer to make something for them. In the second season of Better Call Saul, Kim Wexler tries to convince a potential client to hire her over a large corporate law firm. She looks the client straight in the eye and says:

Why would you prefer a tailor-made suit? Because it fits you, and you alone. Every stitch was threaded over with you in mind. Either you fit the jacket, or the jacket fits you.

And so my thoughts on WordPress themes and their likes: themed sites are great if you’re starting out. They are cost-effective and offer a way to get your business off the ground so you can make money. But for the medium to long-term, or if you have a decent budget, I generally think off-the-shelf website themes sell your business short, from both a marketing and functionality perspective.